Search Engine Optimization

The search engines look for 2 things when their spiders crawl over your websites. Let’s say you submit your site to a major search engine and you’re a mortgage loan company. That search engine will search your site looking for 2 things: keyword density and link popularity.

Keyword Density: How many times are the words mortgage loan company, mortgage loans, mortgage loan broker etc. are used throughout your website; especially on the first page. All of us have run into those pages that are just listings of keywords and have been so annoyed because they didn’t provide us with any information, products or services we were looking for. The important thing here is to have web content (interesting, informative articles that people want to read) throughout your website. These articles must be keyword rich. You can find interesting free web site content all over the web as long as you give credit to the rightful authors.. But, it does look better to the search engine spiders when you have orginal content on your site that is not available anywhere else.

EXAMPLE:
The mortgage rates these days are skyrocketing. You need a mortgage loan broker that understands your family budget. Your mortgage loan broker knows that finding

the proper mortgage interest rate is one of the most important decisions you will make about your home. Mortgage loan companies have to keep in mind…
For More on Keyword Rich Content Click Here

Link Popularity: Yes, it’s still a popularity contest (unfortunately). The search engines are looking to see how many unique websites are linked to yours. They want to see how popular you are with your peers. This can be achieved by using a link exchange program. You can find the link to a great free link exchange program called Link Market on my links page! Many are reasonable and you are linked with other humble and honest internet businesses like yourself that need to raise their search engine rankings as well. You can screen out the types of sites you don’t want linked to yours such as adult sites or gambling or political sites; linking only with sites that you would want associated with your business.

Lastly, you want to submit to as many search engines as possible and you want to submit on a monthly basis so that you’re information stays fresh with their web crawlers. You want to keep your site active. Many new websites will be submitting to the search engines every month that provide the same service that you do. You want to be submitting every month right along with them.

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